Fractional Marketing & GTM Strategy
Great products deserve a story that sells them.
Positioning, storytelling, and go-to-market strategy for leaders who need executive expertise paired with AI operations.
Higher product adoption
300% above target for a recent client launch
Stronger pipeline
Messaging that turns interest into qualified deals
Sharper positioning
Built on what your buyers actually say
01Services
What we do
“First I find the story that matters. Then I put AI-driven systems behind it so execution keeps pace.”
- 01
Customer Insight
Learn what your buyers actually value and why they choose you.
- Buyer and prospect interviews
- IDEO-trained, human-centered research methods
- Clear, actionable insights for every team
- 02
Brand & Positioning
A distinct position and story your market won’t forget.
- Defensible positioning against every alternative
- Brand narrative your whole team can rally behind
- Messaging foundation for marketing and sales
- 03
Go-to-Market & Launch
One growth story that aligns product, marketing, and sales.
- Launch plans and messaging priorities
- Channel strategy
- Launch execution
- 04
Product Marketing & Sales Enablement
Turn features into reasons to buy.
- Messaging, use cases, and campaigns
- Pitch decks and talk tracks
- Sales training to tell the story with confidence
02Engagements
Ways to work together
- 01
Fractional marketing lead
Ongoing strategy and execution, a few days a week. Senior leadership without the full-time hire.
Book a call - 02
Launch and special projects
A focused sprint for a product launch, rebrand, or repositioning, so your team stays on its priorities.
Book a call - 03
Customer insights
Facilitated customer interviews and events that uncover what your buyers actually value and why they choose you.
Book a call
03Who it's for
Built for fast-growing startups and founders who know marketing matters.
Sound familiar?
- You need senior marketing help, but a full-time hire isn’t in the budget yet.
- The product is powerful but hard to explain simply.
- You’re worried about getting lost in a sea of AI-generated sameness.
- Leadership needs to hear from customers, with an unbiased outside facilitator.
04About
About
Heidi Isern
Heidi has spent 20+ years at the intersection of customer insight, brand, and growth. She started in strategy consulting as a Manager at Kurt Salmon (Accenture Strategy), trained in human-centered design research as a Senior Lead at IDEO, and shaped strategy and innovation at Levi Strauss & Co. and Gap Inc. She went on to serve as VP of Experience at Narvar and SVP of Product Marketing on the executive team at Ordergroove. She has led everything from board presentations to major brand launches, for companies ranging from early-stage startups to Fortune 500 enterprises.
Today the focus is partnering with founders and leadership teams at fast-growing companies to build compelling brands, sharp product messaging, and go-to-market playbooks that move the needle.
Experience
Consulting
Sr. Lead
Manager
Global Brands
Head of Innovation + UX
Exec Strategist
Startups
VP Experience
SVP Product Marketing
Press & speaking
- Featured in
- Quoted by
05Testimonials
What clients say
Heidi helped us ignite our brand identity as we came out of stealth at Zelig. She started by bringing our leadership team together around a clear vision, then helped translate that into sharp, differentiated messaging that really captured what made us unique. What I appreciated most was her ability to get to the core of both the customer and the brand, and turn that understanding into something compelling and actionable.
Dave Canfield
Head of strategy and operations · Zelig
Heidi led our agent launch, and we achieved more than 300% higher adoption than planned. She brings strategic rigor, creative instinct, and a calm hand when the stakes are high. A true pleasure to work with.
Lauren Lowman
SVP Marketing · Ordergroove
Let's find the story your market will remember.
One clear narrative that turns attention into pipeline.
Book a call